Feature Flags for AI Features: Rolling Out the Unpredictable
Traditional feature flags are straightforward: flip a boolean, show a button. AI features are messier. The output varies. Costs scale non-linearly. User expectations are unclear. And when it breaks, it doesn’t throw a clean error—it confidently gives wrong answers. Here’s how to think about feature flags when the feature itself is probabilistic. The Problem With Standard Rollouts When you ship a new checkout button, you can test it. Click, observe, done. If 5% of users get the new button and it breaks, you know immediately. ...