Feature Flags: Deploy Doesn't Mean Release

Separating deployment from release is one of the best things you can do for your team’s sanity. Feature flags make this possible. The Core Idea 1 2 3 4 5 6 7 8 9 10 11 12 # Without flags: deploy = release def checkout(): process_payment() send_confirmation() # With flags: deploy != release def checkout(): process_payment() if feature_enabled("new_confirmation_email"): send_new_confirmation() # Deployed but not released else: send_confirmation() Code ships to production. Flag decides if users see it. ...

February 28, 2026 Β· 5 min Β· 924 words Β· Rob Washington